Loading...
Marketing
التسويق (al-taswīq) is the Arabic noun meaning 'marketing,' referring to the strategic process of promoting, selling, and distributing products or services to customers. It encompasses all activities related to advertising, market research, customer engagement, and business promotion in the modern commercial context.
Worksheets, games, and lesson plans for Years 1-11 — completely free
Get a new Arabic word delivered to your inbox every day — with pronunciation, meaning, and cultural context.
تركز شركتنا على التسويق الرقمي لزيادة مبيعاتنا.
Tarakkazū sharikatu-nā 'alā al-taswīq al-raqmī li-ziyādati mabī'āti-nā.
Our company focuses on digital marketing to increase our sales.
يعتبر التسويق عبر وسائل التواصل الاجتماعي من أفضل الاستراتيجيات الحديثة.
Yu'tabaru al-taswīq 'abra wasā'il al-tawāṣul al-ijtimā'ī min afdal al-istrātījiyyāt al-ḥadīthah.
Marketing through social media is considered one of the best modern strategies.
درس الطالب استراتيجيات التسويق في جامعته.
Darasa al-ṭālib istrātījiyyāt al-taswīq fī jāmi'ati-hi.
The student studied marketing strategies at his university.
التسويق الفعال يتطلب فهماً عميقاً لاحتياجات العملاء.
Al-taswīq al-fa''āl yatatallabu fahman 'amīqan li-aḥtiyājāt al-'umlā'.
Effective marketing requires a deep understanding of customer needs.
استثمرت الشركة ملايين الدولارات في حملات التسويق هذا العام.
Istithmarat al-sharika malāyīn al-dūlārāt fī ḥamlāt al-taswīq hādhā al-'ām.
The company invested millions of dollars in marketing campaigns this year.
In the Arab business world, التسويق has become an increasingly important field as companies modernize and compete globally. The rise of digital marketing in Arabic-speaking countries has introduced new terminology and concepts, blending traditional business practices with modern digital strategies. Understanding marketing concepts is now essential in Arab business education and corporate environments.
التسويق is a masculine noun that functions as both a gerund (the act of marketing) and a countable noun (specific marketing initiatives). When discussing marketing types, use adjectives like 'digital' (رقمي), 'traditional' (تقليدي), or 'social' (اجتماعي) after the word. Note that 'marketing department' is قسم التسويق and 'marketing manager' is مدير التسويق.
The Arabic word التسويق (al-taswīq) is a fundamental business term meaning 'marketing.' It derives from the root س-و-ق (s-w-q), which originally referred to directing or managing, particularly in the context of commerce and trade. In modern Arabic, التسويق encompasses all activities involved in promoting and selling products or services to customers.
التسويق refers to the comprehensive process of planning, creating, pricing, promoting, and distributing products or services to reach and satisfy customers. It includes market research, customer analysis, advertising campaigns, and sales strategies. The term is used in both traditional and modern contexts, from physical marketplace commerce to contemporary digital marketing initiatives.
التسويق is a masculine singular noun formed from the verb سوّق (sawwaqa), meaning 'to market' or 'to promote.' When used in sentences, it often appears with the definite article ال (al-), as in 'the marketing' (التسويق), or without it when referring to marketing as a general concept. It can be modified by adjectives such as:
In professional contexts, you might hear phrases like "قسم التسويق" (marketing department) or "استراتيجية التسويق" (marketing strategy). The term is essential in business education, corporate settings, and discussions about commercial activities throughout the Arab world.
With globalization and technological advancement, التسويق has become a critical component of Arab business culture. Companies invest heavily in تسويق to reach consumers through various channels, including social media (وسائل التواصل الاجتماعي), television, print, and digital platforms. The field has expanded significantly, creating specialized roles like "متخصص التسويق الرقمي" (digital marketing specialist).
In Arab culture, business and commerce have deep historical roots in traditional markets (أسواق). The modern concept of التسويق represents an evolution of these age-old commercial practices into contemporary strategies. Understanding marketing terminology is now essential for anyone studying business, economics, or commerce in Arabic-speaking countries. The term reflects how traditional Arab business values have adapted to global market demands while maintaining cultural identity.
Related terms include المبيعات (sales), الإعلان (advertising), الترويج (promotion), والعملاء (customers). These terms often work together in marketing discourse: a company might develop a تسويق strategy that includes both إعلان and ترويج to increase مبيعات and reach new عملاء.